Sports & Lifestyle Management

THE EXPERTISE

Long-Term Partnership with the Dallas Cowboys

For years, we have cultivated a strong, ongoing partnership with the Dallas Cowboys Football Club, consistently bringing the team closer to its passionate fanbase. Our collaborations have leveraged a variety of brand assets, including players, former players, coaches, cheerleaders, stadium events, and official merchandise, ensuring a fully immersive experience for fans.

Engagement Activities:

• Autograph Sessions

• Meet & Greets with Players and Coaches

• Exclusive Conferences

• Sports Events and Training Camps

• Others

Additionally, since 2012, we have brought the excitement of Dallas Cowboys games directly to fans through live radio broadcasts from the stadium, delivering every thrilling moment in real time.

Luxury Experiences at Formula 1

For four unforgettable years, we enhanced our portfolio with an exclusive luxury suite at the Formula 1 “Circuit of the Americas.” From the comfort of the VIP Lounge, we offered clients unparalleled access to watch the races, experience the energy at track level, and connect directly with world-class racing drivers.

THE OPPORTUNITY

The opportunity lies in strategically identifying and leveraging sports and entertainment partnerships, sponsorships, licensing deals, and marketing initiatives to drive growth and enhance brand recognition. By focusing on these key areas, we help you seize impactful opportunities that amplify your brand’s presence and achieve significant results.

With our unique connections and deep influence in the market, we unlock exclusive opportunities that are often out of reach for others.

Whether you’re looking to align your brand with high-profile sports entities, secure impactful sponsorships, or navigate complex licensing agreements, we provide expert guidance to help you maximize your investment and achieve your business objectives.

Let us help you seize the opportunities that make the difference.

With a deep passion for sports and a wealth of expertise in sports management and marketing, I bring a unique perspective to the business of sports. As a dedicated tennis player, avid golfer, and lifelong soccer fan, I understand the thrill and dedication that drives athletes and enthusiasts alike.

I’ve had the privilege of leading a Sports Management, Entertainment & Lifestyle firm, where I formed alliances with top-tier sports brands such as the Dallas Cowboys and Tec de Monterrey University. My work involved conceptualizing, creating, and managing spaces where hospitality and entertainment merge to deliver unforgettable experiences.

One of my proudest achievements was serving as the "DALLAS COWBOYS Official Radio Broadcast Partner for Mexico" from 2012 to 2017, further solidifying my connection to world-class sports.

Through the Sports Division of RBA, my goal is to bring that same passion and expertise to help clients navigate the dynamic world of sports, creating impactful strategies and partnerships that resonate with fans and stakeholders alike.